© 2015 Get Real Solutions Ltd
There are probably thousands of companies that would be great to work for, but your interviewer doesn’t want to hear that. If you don’t have some really convincing reasons, they will pick someone who has.
You will need to go into each interview with 3 compelling reasons.
Why are they asking this question? Hopefully they get that you have the skills to do the job but they need to understand your motivation. They know you want to work somewhere but why them?
Ask yourself, why do I want to work for them, and right answer isn’t just “cos I need a job”. Is it their values, their products. Or do they have a brilliant success story.
Do your research. They want you to show you care enough about the company and the job to have done your homework.
Keep up with their news, press releases, blogs and industry publications so you can show you are informed about where the company is headed.
Then work on some key sentences that demonstrate your knowledge of the company.
Position yourself as a potential contributor which will leave the interviewer to conclude that you really do want to work there.
Here are some examples
“I’ve heard so much about this company and they are trailblazers in the industry. I’m so impressed by the stories of the founders, this is the company I’ve been looking to work with and grow with, where things are constantly developing and changing. I believe I have the right abilities and qualifications to make a contribution”.
“I read in last month’s Marketing magazine that your company is leading the industry in digital campaigns”.
“I’ve always enjoyed the prospect of working in an innovative environment and believe that my degree and passion for social enterprise can make a positive contribution to where the company is going”.