An Insider’s Story – Mobile Sales Manager, The Guardian
What is your job?
I am Mobile Sales Manager at The Guardian, responsible for a team who generates advertising revenue across Guardian content on mobile phones and tablets whilst also working with our product and editorial teams to identify trends in the market and how The Guardian can monetise these.
How did you get into it?
In a haphazard way. I have been at The Guardian for 5 years and was promoted into this role two years ago. Before that I was recruiting into the media sales industry and saw candidates I was convinced I was better than, doing jobs I knew were interesting and was sure that I could do well in this industry so I put myself forward for them as I knew all the hiring managers and convinced them to take a leftfield choice.
What do you enjoy about it?
I am working for a media owner that produces quality content on the latest most interesting technology; it’s the perfect marriage! My role is to shape the future of a new area by determining its strategy and ensuring it delivers results. I get to work with the people who write the content, build the products, market our brands and sell advertising internally whilst externally I am talking to marketing directors of blue chip brands. It’s multi-
What do you wish you had known before you entered your industry?
That I should have joined it upon graduation and not 10 years into my career and how I should have had the drive I have now instead of drawing a salary 10 years ago. A crystal ball to see the incomprehensible growth of digital media would have been nice too!
Top tips for someone wanting to start out in your sector
Know the market you are in, appreciate you cannot know it all so treasure the brilliant people you work with and if you are going into a sales role make sure you make things happen instead of waiting for them to happen to you.