An Insider’s Story – Marketing manager, International education

What is your job?

I am the marketing manager for an International Education Group. Based in London I meet with students and representatives looking to send students from all over the world. Every few months I am required to make a business trip to one of our main markets and meet the reps there to encourage greater student numbers.

How did you get into it?

I moved to Australia immediately after finishing University in 2010. After 6 months on a farm there and travelling I was in need of a job and a friend from university introduced me to her mother in Melbourne who is now my boss. After my visa expired in Australia I moved to the British side of the company.

What do you enjoy about it?

Being in International education you get the chance to meet with a wide variety of cultures. I get to travel regularly and I rarely have a day when I’m sitting solely in the office in front of a computer all day. I do enjoy the pressure but it is long hours and the responsibility sits squarely on my shoulders.

Working for the Australian side of the company I did roughly 6 months in 3 different roles in 3 different cities (Melbourne, Sydney, Brisbane) and now I’ve done 6 months so far in the London office. I’ve loved the chance to do that, it means in each place I’ve been able to meet more people and try my hand at something different.

What do you wish you had known before you entered your industry?

A bit more about the cultures I work with. It’s been a pretty steep learning curve, on the visas and the culture, and its best to have exposure to the industry before you set out. My major industry now is selling English courses and if I were to start all over again it’d be great to have some other applicable qualifications like a CELTA English course.

Top tips for someone wanting to start out in your sector

I don’t think there’s anything specific you need to know. I think that you need to be interested in the sector. If you’ve thought about being an English teacher but you’re business minded, then it would be a good sector to get into. There’s a lot of international travel, and a lot of growth potential. Also it gives you the opportunity to meet people from all over the world both in London and in their home cities. You have to be independent and self-reliant and more often than not a problem-solver, try getting to 20 meetings in Moscow without speaking Russian.