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The hidden jobs market is as much about applying directly to companies you’d like to work for as it is about using your network. In today’s job market, a high percentage of jobs will never reach to open market. The most effective way to get the job you want is to think like an employer. Read more
The hidden jobs market is as much about applying directly to companies you’d like to work for as it is about using your network. In today’s job market, a high percentage of jobs will never reach to open market.
The most effective way to get the job you want is to think like an employer. Your potential new boss has problems that you could solve so it’s up to you to position yourself as the solution when applying to companies direct. In our previous video on the hidden jobs market we talked about you being your own marketing manager.
When applying directly to companies you need to think of yourself as a one man business. You have skills and experience to sell to a company to make their lives easier. This may not come naturally to you but companies love to hire in this way. It saves them thousands in recruitment fees and hours of time searching through CV’s to find the proactive and motivated candidate they are looking for.
Identify your skills and expertise. What skills, achievements and strengths could you bring to a new role and company.
Find the companies you want to work for, whether they have an opening or not and research them using the Internet and by reading press releases to uncover their problems and discover their plans. By being aware of these, you know how to offer yourself as a solution to help them to get to where they want to go.
Your ability to uncover your target employers’ problems and position yourself as the solution is what will get you hired. Problems such as completing projects on time, improving customer service and increasing sales should be achievements you have on your CV – only if its true of course!
Prepare a compelling cover letter including why them, why you and that you would appreciate the opportunity of talking to someone within the company to see if your skills and experience could be of benefit – whether there is a current vacancy or not.
Where possible, contact the company to get a name to address your cover letter to. It could be someone in HR and/or a head of department in a relevant area of the business.
Keep track of who you’ve been in touch with so you can follow it up. People are often busy and sometimes don’t get round to responding straight away – if ever -
Update your linked in profile and make sure it tells the same story as your cv. It should show what you’ve achieved and how you’ve added value in your previous roles. Join groups on Lnkedin that your target company contacts are members of so you can join in discussions and debates to build the right network
People who follow this process have a much higher chance of being hired by a company they really want than those who don’t.
If you missed our video on part one of the hidden jobs market showing you how to use your network to find a new job, watch it now!