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10 top tips on how to write the perfect cover letter: Research show your cover letter is held in an employers hands for under 10 seconds. Its actually a short advertisement for you so make it punchy.  If you’re going to waste their time in a letter giving too much information then you would probably waste time in the job. Read more

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Top tips on how to write the perfect cover letter


Research show your cover letter is held in an employer’s hands for under 10 seconds. It’s actually a short advertisement for you so make it punchy.  If you’re going to waste their time in a letter giving too much information then you would probably waste time in the job.

A cover letter should be always be sent when you are submitting your CV to a potential employer or recruiter. When sending your CV as an email attachment the email itself will serve as your cover letter;  when submitting online you simply include it as an additional attachment.

The cover letter should be addressed to the right person at the company you are applying to.  Don’t know who that is? – call and find out.  

Make sure you cover these four points in your letter


  1. Why am I writing this)
    Open your letter with a short introduction that gets right to the point. Is it an answer to an ad, then state the date of the ad and the publication. If you’re following up from a phone conversation then state that. If you are contacting the employer on the advice of a friend or colleague then mention their name here -  If you have contacts USE THEM
  2. What’s great about them?
    Demonstrate that you understand what the company does and show enthusiasm for whatever that is. Study the website to find details you can mention in your letter – If you’ve resonated with the company’s mission statement, you really believe in their products or services, or maybe you’ve heard a lot about them and you want to be part of their organisation, say it here.
  3. What’s great about me?
    Relate your past work experience to the current opening.  Don’t rely on others to connect the dots. If you are not applying for a specific role, then mention any skills and abilities that match up with all you’ve learned about them in your research. Say ”I believe” not “I think” that my skills and experience match their needs
  4. Finally
    If your attaching  a portfolio or a reel mention this here.  Ask for an interview and let them know you will follow up with a phone call after a week

If you wait for the employer to call you, then your odds of contact decrease dramatically.


Make sure you include all your contact info even if it’s already on the CV.


Proof read your cover letter several times before you send it.

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